FedEX Facebook Social Media Giveaway BACKFIRES

It said -
We're injecting $1 million into the U.S. small-business economy with our support of Small Business Saturday 2011. Through our involvement in the Shop Small Gift Card program, we will give away 30,000 Shop Small American Express gift cards, each worth $25, to consumers through our Facebook promotion leading up to Small Business Saturday (SBS) on Nov. 26.
Be one of the first to link to the FedEx Facebook page on Tuesday, Nov. 1, for your chance to receive a $25 American Express gift card. Then get shopping! It's a great way to help boost the economy while celebrating small businesses.
Yesterday they had 180,000 liking them. This morning it jumped to 203,000. And in the last 30 minutes, it went to 209,000.
ok- So 1pm rolls around. Nothing happened. Within 15 minutes, over 8000 angry comments were posted.
Come to find out, FedEx posted this -
You can receive a one-time $25 statement credit when you register any eligible American Express® Card and use that Card to make a purchase of $25 or more at a small business on November 26, 2011.
What? the original instructions said nothing about owning an AmEx or a credit. It said a GIFT CARD.
After 9000 comments and counting FedEx posted - Hi all - we're loading the registration for the Amex gift cards now - you will see the form very shortly - sorry for the delay!
hmmmmmm. 48 minutes in and still nothing. Yet, their LIKES jumped to 235,000.
58 minutes and they finally got a link up - of course, their server could not handle the traffic - and then, mysteriously, within 10 minutes they claimed 30,000 cards were given away....
I smell a FISH!

































Comments