I think, the world of search, is about to be shook up.

The “.com” at the end of TIME.com is known as a top-level domain—or TLD—and you may be aware of others, including .net, .org, .edu, etc. 

 While there are over a hundred other country code TLDs like .uk and .jp, there are only 21 generic TLDs like .com, including the lesser known .travel and .museum. That's about to change radically.

What TLDs exist is decided by the Internet Corporation for Assigned Names and Numbers (ICANN), a small non-profit corporation that runs the Internet's namespace under contract with the U.S. Government. After much deliberation, ICANN decided in 2008 to expand the number of generic TLDs, and later this month will begin the process of accepting applications for new domains.

.gay,  .car,   .health   are all trying get applications in. So what does this mean?  I myself  own  50  gay themed .com  names.......and we come up in search on page one for most of the names.  So now, with the advent of  .gay,   will I still come up in top search?  Do I need to purchase my 50 domains  under   the new  .gay?   It's  going to be  a mess, I think. And costly, for all of us.

A few weeks ago President Obama met with Google, behind closed doors. What was discussed, no one knows. But this is going to be crazy in the next 8 weeks. Fasten your seat belts, it could be a very bumpy ride.

Read more at Techland/Time .