SHIFT Happens in SEO and Web 2.0, Everyday

we have seen a lot of growth and change!
The cheese is being moved all of the time
and you can't rest on your laurels for a minute!
Over the years, we have prided ourselves on getting our 20 sites and our clients sites, on Page one of Google for THOUSANDS of keywords. And we teach clients how they can do they same for their business keywords they are trying to capture.
Google, and the rest of them though, are always changing the rules of the game. And last fall one of my most popular sites on travel, fell off Page one for it's main keyword. We had no idea why. We had been on Page for 3 years. We tried everything. We talked to people all around the world and got 100 different answers. Nothing worked. After 7 months in limbo, thankfully, our site is back one Page one for it's primary keyword. But will it stay this time? Who knows.
The landscape is continually changing. And when changes happen, the result shift in rankings can be huge. The new partnership between BING and YAHOO will surely impact GOOGLE and will no doubt impact search, across the board.
There is a great article this month in WEBSITE Magazine . It talks about search basics, social media, feeds and local search as well. It's a great FREE Magazine everyone should be reading.
Please feel free to share your thoughts and comments on SEO nightmares you have experienced.
Derrick Sorles
Michael Snell and Derrick Sorles
Web 2.0 and Social Media Strategies

































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