While we are all painfully aware Google will not divulge their recipe for a site's success, we do hear about bits and pieces that are leaked, and make sense to follow.   People often ask us, what can I do to get my site ranked higher in search? The reality is it is 101 different little things. 

Hopefully you have a Google account and use their Analytics and Feedburner and countless other free tools like  the  WEBMASTER GUIDELINES. The Guidelines provide a lot of common sense tips that is worth reading annually, to make sure you are doing your best, so that Google gives you the proper treatment when it comes to ranking your site.

Recently I realized I was not compressing my photos and images for the web. A habit I used a long time ago but go away from it, in an effort to save time. It is one extra little step, but can make a difference on how fast your page loads. And I was told Google is now factoring in  LOAD  TIMES to their equation of how a site is ranked.

So when you use in image on your site, make sure it is compressed  or  saved for the web. JPG is the best choice. GIF is the second best choice, and never  use  BMP.  If you have Windows XP there is a way to do it there - if not most photo programs like PhotoShop can do the job easily.

It's one more little step. I know, but will help your site load faster and at the end of the day, it can't hurt!



Derrick  Sorles
Web 2.0  Consultants and Strategists 
Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
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