FINDABILITY - 50 Social Media Sites That Every Business Needs to Know
FINDABILITY.
When I tell someone they need to be on LINKEDIN, FACEBOOK, 43 THINGS, NAYMZ and YOU TUBE....they look at me like I have three heads!
"Why on Earth do I need to be on all of these sites?" they ask.
TO BE FOUND. If you're not there, you can't be found. The more sites you are on, the more strands in the web 2.0 world that lead people to you, your products and/or services. Why plant 3 seeds when you can plant 100?
That's the same reason you need a blog. Someone told me other day they just spent $4,000 giving their website a full SEO makeover for their top 50 keywords. You know how many keyword combinations people used to find this blog in the last 60 days? 2173 keyword combinations! You have no idea of clients search habits and there is NO WAY to predict how someone is going to find you. Don't assume. BE EVERYWHERE.
Today I was at Inside CRM, digging thru their archives and found 50 Social Sites That Every Business Needs a Presence on. Sure, the usual suspects are here...like those mentioned above. But there are some you might not be aware of. Like MIXX, Sphinn, Frappr, NING, XING, and ZIGGS! (who comes up with these names?!)
You MUST have an online presence, beyond your website. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging on to social media sites.
Web 2.0 Consultants and Strategists
Derrick Sorles and Michael Snell - We Help "Pull" New Business To You!
Your Business MD's - Business Blog Consultants & Internet Marketers
Profiles about the social media site user, no. of registered members, and frequency of logging-in are all important information to determine the approach in social media optimization. To be visible, you site must be informative as wikipedia.
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Great post Derrick!
I totally agree with you about the importance of being found online. Another thing to consider is how you are represented when people "google" your name.
There is a new service called LookupPage that aims exactly to that niche. You can check it out if you like :-)
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You are right Derrick. One first need to find its target audience and related keywords. One need to understand search habits of clients. You have written that "BE EVERY WHERE". But it's not possible for each company. Sometimes they don't feel they need it. Apart from that topic,it's great to see a list of social sites. Thanks for that,I will make sure that I will not miss anyone in my future projects.
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