Technorati’s State of the Blogosphere 2008 report,  is being released in five consecutive daily segments this week .

"Since 2004, our annual study has unearthed and analyzed the trends and themes of blogging, but for the 2008 study, we resolved to go beyond the numbers of the Technorati Index to deliver even deeper insights into the blogging mind. For the first time, we surveyed bloggers directly about the role of blogging in their lives, the tools, time, and resources used to produce their blogs, and how blogging has impacted them personally, professionally, and financially. Our bloggers were generous with their thoughts and insights. Thanks to all of the bloggers who took the time to respond to our survey."

Blogs have given people - and businesses, to be their publisher. MOST websites do not provide a lot of useful information. They are selling toools.  Brochures for a business or person.  In this day of "search", people are online looking for information and answers. 8 times out of 10, a blog can be the source for that information. People are using blogs are marketing tools, some make money with them, some are used to spread news quickly.

We had a client call us the other day who has had a website for 5 years. They had no idea how to access the website, how to post to the website or  where it was even being hosted at. The webmaster has been holding them "hostage".  Making the client come back to him for every change and every update.  THOSE DAYS ARE GOING! The average Joe can be their own webmaster now!

Even though Technorati has indexed 133 million blogs in the last 5 years - only about  1.5 million are posting on a regular basis and only about 100,000 have an  "authority ranking".  -  So it is still a relatively small sandbox we are playing in. And there is still time to jump on the bandwagon!



READ THE TECHNORATI REPORTS!


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