Write for your readers and write for people searching for the information you can offer.  That's the bottom line really. I was at the SOBCon08 conference last weekend and overheard two bloggers talking about how Google, allegedly, ranks websites. Google has an intricate recipe for their algorithm and rest assured, they change that recipe often!

Some online publishers are so obsessed with trying to figure out who Google ranks them. Just do a good job and it will happen. - We know that Google looks at incoming links to your posts from links that have authority. It someone with a Page Rank of 7 is linking to what you are talking about, that's a good thing.

I have read that using good anchor text for your links is good - but be careful, it can look spammy. You always want to hyperlink good keywords. Never hyperlink words like  CLICK HERE. So if you sell PET SUPPLIES, And every outgoing link uses the words PET SUPPLIES, Google can look at that as anchor spam. Instead, vary your keywords. CAT SUPPLIES, DOG SUPPLIES, CAT PRODUCTS, PET PRODUCTS, etc.

Search engines also look at frequency of posts. If you post once or twice a week, for a year, that shows consistency. If you launch a blog, as some people do, with 90 posts the first 30 days,  then  let it set empty for  2 months, and throw another 10 posts on it, that shows inconsistency.

I have also read domain age is taken into consideration. When you buy your domain, but it for at least 2 years. 5 is even better. And don't wait till the last day of it's life to renew it. Renew early. Show that you are in it for the long haul.

Keyword density and keyword search are also important. How are people finding you? Keyword search results are constantly monitored. What keywords brought the visitor to your site and what keywords they used to search once on your site are important. Google is looking for relavancy. A properly optimized web site with relevant keywords and keyphrases will receive highly targeted traffic from serious prospective buyers, which in the end, will better help those visiting prospects convert into buying customers. AND Google will see that.

So don't get too caught up in your page rank with Google, your authority numbers at Technorati, your Alexa ranking.... write good stuff and everything will fall into place!


Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
            Your Business MD's- Business Blog Consultants -Web 2.0  Consultants and Strategists