Duplicate Content Penalty Myth




People have asked me about re-purposing a post and the fear of search engines  tagging it as duplicate content and thereby penalizing your site.   Submitting articles to other sites, especially article hubs,  is a great way to generate traffic, and improve the ranking of your blog or other website. I have had several articles picked up by other sites and benefited from the backlinks and exposure.

Jill Whalen posted something at Search Engine Land earlier this year I want to quote..."Search engine penalties are reserved for pages and sites that are purposely attempting to trick the search engines in one form or another. Penalties can be meted out algorithmically when obvious deceptions exist on a page, or they can be personally handed out by a search engineer who discovers an infraction through spam reports and other means. To many people's surprise, penalties rarely happen to the average website. Most that receive a penalty know exactly what they did to deserve it.

Don't get me wrong; I'm not saying that the search engines like and appreciate duplicate content -- they don't. But they don't specifically penalize websites that happen to have some duplicate content. Duplicate content has been and always will be a natural part of the Web. It's nothing to be afraid of."

Turbo Tagger

 

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