We predicted it here  about 4 months ago - that Feedburner was positioned to be bought out by Google!

While terms of the deal are confidential, earlier reports tagged the purchase price at $100 million. Describing the buzz currently in its air, FeedBurner on Friday said in its corporate blog: "The local weather forecast calls for general euphoria with intermittent periods of off-the-rails delight."

Rumors about Google acquiring RSS management company Feedburner started swirling last week. Now it's official. The deal is all cash and mostly upfront, according to our source, although the founders will be locked in for a couple of years.  PARTY TIME IN CHICAGO for the owners this weekend!

"FeedBurner doesn't just distribute feeds; it enhances them and recombines them in several ways. Business 2.0, for example, uses FeedBurner to power a feature called "The Spew," where all of the B2 blogs' posts are mixed together into a continuous, real-time feed. Today, one big thing that FeedBurner does is splice in ads to feeds. Imagine, for example, Google using its search technology to splice in related videos, Web pages, and blog posts into a feed.

And FeedBurner also fits with another Google product, Google Analytics. FeedBurner recently expanded from tracking RSS feed activity to tracking Web-page traffic, too, with the acquisition of another startup called Blogbeat. Folding Blogbeat into Google Analytics, which Google recently revamped, could make that traffic-tracking tool even more useful. By adding RSS traffic into the media types Google tracks, FeedBurner will let bloggers and other publishers will get a better picture of how their readers are consuming their content."

Next up,  TECHNORATI. I have said it before. Google is going to get them!