In our last post which highlighted Wendy Piersall and her thoughts on links, she led me a post about links from StuntDubl. He gives you some great examples about all the different types of links and how to get them.

Types of links and how to get them

(Using a arbitrary fictitious example of an informational site about real estate law)

In this example, we have two specific themes to dive deeper into that are relevant to our search - real estate and law.

Starting at this level gives us hundreds of thousands, if not millions of sites to start to filter from (not to mention the backlinks of THOSE sites), and sites that share similar themes.

1. Authority links
Authority links are an absolute must for improving your trust score these days. This is a MUST for a new site, and should be where you start your efforts, and always be dedicating SOME time. Suck it up, and take the time it takes to get some quality, trusted links.

2. Directory links
What to look for: Generally easy to find niche directories, don’t go overboard with more than a few directories per month, quarter, etc.

3. Reciprocal links
How to obtain them: Make some friends - Don’t go overboard
What to look for: Strong links that are complementary to your site.

4. Run of site links
How to obtain them: Easy to buy
What to look for: Sites that are highly on topic to you.

5. One way links from friends or related sites.
How to obtain them: Go to conferences and tradeshows, e-mail folks and make friends, offer something useful in return. What to look for: People in complementary niches Examples:Blogrolls

6. Edu and .Gov links
Other Notes: There are plenty of ways to encourage .edu and .gov folks to link to you (mainly good content or resources).

7. Radio station, television, magazine, or newspaper links
How to obtain them: Buy ‘em, or find a journalist
What to look for: Local news or someone looking to write a story.

8. Press release links
How to obtain them: Find sites that offer press release submission services and submit your NEWS (*note - this does not mean any crap you just want to link stuff)
What to look for: People in your niche who want news as content.

9. Article bio links
How to obtain them: Write a few articles, or have some written for you. Rinse, repeat.
What to look for: Industry authority sites that accept submissions from guest writers
This can be a GREAT way to get some good authority links from high profile sites.

10. RSS/ Blog aggregated links
Other Notes: Not worth a whole lot, but you’ll pick up a whole bunch of links this way. They’re "power" is minimal at best and highly debated. There are, however, plenty of legitimate sites that aggregate content where you may pick up some decent links.

11. Comment and Profile Links
How to obtain them: Contribute to others websites - yes, REAL contributions.
 Contribute something worthwhile to a community or blog.

Balance is the key term in a link profile. If you tip the scales too far on near any type of link you are going to setoff alarm bells. Use all the tools at your disposal to achieve balance in your link equation. My guess is that link juice for rankings these days is pretty close to the pareto principle 80% of your "power" is going to come from the top 20% of your links.

THE FULL ARTICLE IS ON THE STUNTDUBL SITE!