Seth Godin, Liz Strauss, Blogging and Banana's!
WHAT'S YOUR BANANA???
The other day we had the chance to chat with Liz Strauss . (Internet guru-goddess.)
Liz said that she sat in one of Seth Godin’s (Internet guru-god) seminars once, and one of the points that he made was that a web page needs to have a big Banana - a simple main objective to offer your readers a reward - as well as get their permission to market to them.
A Free download (in exchange for an email address) A Buy it Now button that is both obvious and enticing to click Any large call to action on a page of your blog or site
Your banana could be as simple as an RSS icon - as big as your latest eBook, or a newsletter signup.
In THE BIG RED FEZ, Godin's book , he say's a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. - Make a site better by being aware of overlooked design tips.
What a fun post! It's fabulous and informative. You guys are dynamite! Watch you go!
Liz
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