WHAT MAKES A  GOOD BLOG? WHAT MAKES A BLOG SUCCESSFUL?

Monitoring the activities of successful competitors has been avalid business practice since day one.  Internet marketing is no different.Look at the best blogs out there...what makes them interesting? Why do people like them?

  

Debbie Weil has a great blog and is a great author. "I started my first blog,
www.DebbieWeil.com, in 2003 for a very practical reason: It was clear to me that blogs were going to become a business tool. And I needed to know how to use the tool. I figured blogging myself was the quickest way to get up to speed and even get ahead of the learning curve of most business folks."

Attributes of an effective blog:

She says, "Good writing. Useful information. Hot-off-the-press information. Lots of links. Credits to other bloggers as appropriate. Regular posting (at least once a week; preferably more often). Honesty and authenticity in your writing voice. Speaking directly and respectfully to your readers. Not just writing to impress other members of the blogosphere.

Ultimately, a blog is the sum of its postings. Keep that in mind and you'll feel more comfortable posting shorter, more frequent entries. You don't have to be brilliant every time. Just useful and hopefully a little bit interesting."

For more information on Debbie and the new book by Steven Streight, Secrets of The Blogging Pro's,
visit her site.