Q: What is the #1 mistake bloggers make?

A: They don't learn how to write for their audience.

That's why there are so many unread blogs out there... most  just the tedious
outpourings of people hoping that someone will read their scattered thoughts and bad prose.

If you want your visitors to read and enjoy your writing,start thinking like a marketer.Blogging and marketing have one important thing in common.They are both about communication.

I recommend that you start by answering your why, and then follow the tips here if you want to get people to read your blog.

But one thing not all blogs get is a readership.

So many blogs are started with little or no purpose. If you want to blog and survive, first start by answering your why.

Blogs demand a readership.
And for that you have to write about something worth reading.
Here are some tips to follow if you want people to read your blogs.

1. Stay on topic/genre

Opinions are fine, but unless you're the CEO of Microsoft, very few people will want to know what you ate for breakfast. If you started your blog to air your raves and rants about the latest movie you saw, better mention movies in at least every post you write.

2. Write in a conversational tone

Forget what your English professor taught you. Write the way you speak, or you'll end up sounding uptight and unnatural. And no one reads tightass copy... even from the CEO of Microsoft.

3. Be opinionated

Your blog is not a company brochure or a press release, but a way for people a.k.a. your target audience, to get to know the real you. The worst sin you can commit is to bore your readers. Most people respond better to an honest airing of views than pleasant platitudes.

4. Be funny

Infuse your posts with your natural wit for a better response from your target audience. And if not everyone appreciates your particular brand of humor, read the last sentence in the point above.

5. Stay informed

If you're writing about your profession, you'd better know what you are talking about.

6. Stay current

Write about the latest developments in your field. No one wants to read stuff that has been around for a long time, or that hundreds of other bloggers have chronicled.

7. Update frequently, but don't burnout

Most blogs die because of blogger burnout - bloggers trying to update too frequently. Stick to a publishing schedule that is humanly possible for you. If you've just updated your blog and find a story you want to share, save it for later.

On the other hand, don't post just because you think you have to stick to a schedule. Going a few days or even a week without posting is fine if you really have nothing worth sharing.

So are you still wondering if you should blog?

If you think you can meet the requirements above, and know
your why, then like NIKE  says - just do it!

Learn how to communicate effectively with your blog readers
today.

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