Tip # 1: Choose The Topic Of Your Blog Well

Make sure you are targeting the right audience for your  products and information.You might love golf, but you can't use it to sell your products unless they're meant for golfers.

You generally wouldn't write about something like golf on a marketing blog, unless you're using it as a metaphor.

Pick the topic that will attract the right audience - people who are looking for your products, but more importantly, people who are willing to actually spend money  on them.


Tip #2: Spend Some Time Learning The Basics Of Blogging

You need to learn how to use your blogging software, and which blog engine or service will give you the results you need. Decide how much time you want to spend on your blog.

Hire a blogging coach/consultant or buy a blogging tutorial. Spend some time learning about trackbacks, pingbacks, keywords and how to use them, linking, blogging etiquette.

When you know how to use the tools that are available to you, it becomes that much
easier to focus on your goals and save time in the actual process of blogging.

Tip # 3: Don't Sell !!!!!!!!!!!!

THIS IS THE MOST IMPORTANT TIP!  When you start writing a blog, forget about selling. Too many people use their blog like a sales letter. Those people just don't "get it." That's not what a blog is about at all.

Blogs are about communicating - connecting with your audience. Use your blog to build relationships with your audience. State your opinions whether they are popular or not. Politically-correct or not.You want to be an information resource.

I recommend using your blog for branding yourself, building your reputation and communicating with your audience - and not just for making a sale.

As marketers we aim to sell. But when you blog, you have to forget about selling and focus on sharing. That doesn't mean you give away all your secrets on your
blog. But it does mean that you should not use your blog for in-your-face marketing.

Your readers will be very put off if all they read on your blog is one sales pitch after another. People are not stupid. They know when they're being sold.

The most unobtrusive way to sell is to write reviews about products and link to them, mention products in passing, write articles or tips and recommend products (yours or other people's) and services on your blog. Offer information about the topic or field that's related. You will find a new audience of customers!