GOOGLE ANALYTICS


Google Analytics

                                                             Sophisticated. Easy. Free.

Love that!  Love Free!  This is a service you must sign up for!  Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

And it's totally free! "Google Analytics is one way we invest in our advertisers and everyone else who wants to create quality content on the web. With Google Analytics, you can get started today creating targeted, ROI-driven marketing campaigns and improving your site design and content." - Google

In conclusion, evaluating online initiatives is not just about analysing website traffic, but about understanding the "why" and the "what for". As you use web analytics, remember to take advantage of other data sources – sources that help you put your visitor and customer at the centre of your thinking.

 

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