Join Forums
Regardless of what your site is about, there's probably a popular forum out there that's filled with the enthusiasts that you want visiting your site. To be successful with forums, you need to become a part of that community. Regular posters can smell someone who's there just to sell something. You should almost never specifically mention your site or your product. Instead, create a signature with your contact information and a link to your site. Curious users who value your comments will click through to your site and provide you with a steady source of targeted traffic.
I've even seen businesses take it a step further and start "expert" threads on forums. I know of one online business that sells car detailing products that generates almost 100% of their sales through "Ask a professional detailer" threads on popular car forums.
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