BUSINESS BLOGGING TIPS AND WEB 2.0 STRATEGIES
Helping Your Business Be "Found" Faster By Search Engines
Business Blogging Tips

Networking is DEAD


Do you go to networking events with a pocket full of business cards and hand them out with your elevator pitch in hopes of generating a couple of leads?

Do you meet people at trade shows or seminars and hand out a few more, figuring maybe they have a friend of a friend who might be interested in what you offer?

And how well does that usually turn out?

I don’t know about you, but I have literally hundreds of business cards (all neatly stored in cases and folios) for people I’ve met at Chamber of Commerce events, social gatherings, meetups and any number of “meet-and-greets”. And I’ve never worked with a single one.

It’s not that I didn’t need insurance. Or my carpet cleaned. Or a party planned. Or a massage. It’s just that I couldn’t possibly tell you who, in that massive pile of dead trees, is who.

If that sounds like you, you may be relieved to hear that networking is dead… at least in the traditional mind-numbing way that we’ve been taught to think about it.

You may also be relieved to hear that the new networking is less painful and results in more business.

Want to know how it’s done?

Then you’ll want to read this book.

A Tale Of Two Networkers

The intriguing thing about this book is that it’s fiction.

Instead of the usual business book that talks at you like a grad school lecture, this one is told as the story of two individuals who want to boost their networking power.

One is a bit shy and doesn’t have a lot of connections. One is outgoing and has a whole lot of connections. Neither is generating any business.

When they’re introduced to a professional networker – correction, someone who knows how to help people make connections that matter – they learn how to do just that.

I had the chance to ask the authors why they chose to tell this story as a fable instead of writing a traditional business book and this is what they said:

Networking is Dead By Melissa G Wilson and Larry Mohl

Read more at Web Search Social

BUY THE BOOK

Is Teresa Jo Young in Columbus Ohio Scamming People with Hennessey Car e mail?

BEWARE - I came across a new email scam - well, new to me - it was the first time I had ever seen it. 

Last week I got an email, stating Hennessy was looking for people with cars to help advertise their product. 


We are currently seeking to employ individual's in united states. How would you like to make money by simply driving your car advertising for HENNESY.

Concept: HENNESY seeks people -- regular citizens that drives to go about their normal routine as they usually do, only with an advert for "HENNESY"  advertised on your car. The ads are typically vinyl decals, also known as "auto wraps" that's almost seem to be painted on the vehicle and which will cover any portion of your car's exterior surface.

What does the company get out of this type of ad strategy? Lots of exposure and awareness. The auto wraps tend to be colorful, eye-catching and attract lots of attention. Plus, it's a form of advertising with a captive audience, meaning people who are stuck in traffic can't avoid seeing the wrapped car alongside them. This program will last for 3 months and the minimum you can participate is 1 month.

You will be compensated with $500 per week which is essentially a "Rental" payment for the use of space. No fee is required from you, "HENNESY" shall provide experts that would handle the Advert placing on your Car. You will receive an up front payment of $400 inform of cheque via courier service for accepting to carry this advert on your car. It is very easy and simple, No application fees required, Contact the E-mail along with the information's as requested, if you are interested in this offer.

But then the  sign off signature was a bit weird...


-Edwin Berg- of Agent No: 9876.

E-mail address: trustedone@att.net

You will be contacted you as soon as this information's is received.

Kind Regards

Marcos Maldonado
Hiring consultant

Gamma advertising Agency�


So I looked up Gamma  Advertising - and sure enough they have several offices, including Chicago, where I live.  So I thought this sounded legit.  Plus, there are actually 2 cars not far from where I live, that I see all the time, that use these car wraps for advertising. AND I had seen a Hennessy vehicle in Chicago!  So it sounded very feasible and legit. ( I did not catch Hennessey was spelled wrong in the email! Shame on me!)

So I sent the company my basic information. They said great, lets get started.  We will send the money to your PayPal account. - Now most scams I have seen, involve sending the person a bogus a check, that they hope a bank will cash. - So this Paypal routine I figured, what could go wrong?  They were going send me $1100.  They said for me to keep $500 for my first payment, and I was to wire $500  to the car place. And there $100 to cover the fee.  Red flag!

Now I am thinking, why would I wire the $500 to my local car place, who is going to do the work?   So my Paypal email comes - and sure enough,  it looks fake. This is a portion of the email.....

YOU HAVE GOT A NEW FUNDS


Specialist Company (CROSS COUNTRY LOGISTICS COMPANY)

Name: Teresa Jo Young
Address: 804 Colton road, 
City: Columbus
State:Ohio
Zip Code: 43207


I thought Gamma Advertsining, in Chicago, would be doing the work. Now it says Teresa Jo Young of Columbus Ohio is the "specialist"!  So I Google her - and what do I get??  A whole list of mug shots of Teresa Jo Young,  from Columbus Ohio. She has been arrested 3 times!

http://www.justmugshots.com/ohio/columbus/1502613
http://www.justmugshots.com/ohio/columbus/1239780
http://www.justmugshots.com/ohio/columbus/1452484


I also Googled  CAR WRAP SCAM and a whole bunch of stuff comes up.

Moral of the story - People do in fact get paid to wrap their cars with advertising. This is a new trend. In a city of 50,000 people a vehicle wrap is seen 8.5 million times per year. Compare the cost of a billboard to the cost of a vehicle wrap and you will see how much you can save. and heads will turn!  There is nothing more cost effective then a wrap for your one car, or your entire fleet!

 However, drivers are not usually found through emails.


The Benefits of Getting Payroll Service Software

With so many things to juggle with your small business, sometimes it pays to outsource a few of your responsibilities to a trusted company. One of the most complicated parts of running your business is the financial aspect. From payroll for your employees to keeping track of your transactions, it pays to keep things simple and organized. That's why you should consider consulting a payroll service company to get on board with your business.
 
Times are tough in today's economy and often times employee benefits  can be one of the first things to go. However, with the right payroll service company you can offer your employees a few perks for their hard work. For example, you can set up an account for each of them in which you set aside a small portion of their paycheck that can be used for doctor's visits and prescription costs. You don't have to sign up for a full insurance plan, but the little bit you set aside could prove useful for you and them in the future. It's tax free for them and you can even receive tax rebates and deductions as a result.
 
And if an employee gets hurt, you can set up a pay-as-you-go worker's compensation account that you can pay into monthly. This could be a big help as you may have to pay a one lump sum if you don't. That could be a big hit in your finances if not. And speaking of worker's compensation, if you sign up with the company, you'll receive all the latest labor law posters (which are mandatory and could result in a heavy fine if not displayed properly).
 
Running a business is hard enough. Why not look into getting some help with the tougher aspects so you can focus your time and energy on the things you care about. It's good for you, your employees and business in general.

SOBcon 2013 Happens in MAY in Chicago!

 This is one the BEST conferences
you will EVER attend!  

From May 3 to 5, 2013, at the Summit Executive Center in downtown Chicago, we cordially invite you to be a participant in something special – our 10th SOBCon.

SOBCon is more than just a conference – it’s an interactive 3-day business “think tank” that has been described by past attendees as

  • A brilliant collection of outstanding minds”
  • “Amazing and informative about business and marketing”
  • “An inspiration incubator”
  • “TED meets Startup Weekend”
  • “An oil change for the brain”

This SOBCon will build on our tradition of turning ideas into action, by focusing on

The Customer-Centric Business, Where Collaboration IS Key To Innovation

Come to SOBCon Chicago 2013 to learn how

Customer-centric businesses are more responsive and faster growing -  Get 6 models for building deep working relationships with customers across every square-inch of your business.

Knowing what to measure is more important than measuring. – Discover how to adjust your current business metrics and information filters to have a customer-centric understanding of your competition. 

Leadership is the art and practice of wielding influence -   Learn how to foster and sustain persuasive influence through information sharing. 

Engagement drives richer customer experiences  –    Use gamification to move from transactions to meaningful interaction. 

First impressions create lasting connections -   Build meaningful and valuable customer relationships from the very first contact point. 

Learning need not be lonely -   Experience true collaboration in action. Discuss the models in depth with your mastermind team and leave the session with new strategic action plans.  

We’re also very excited about our presenter lineup for the event – check out who’s confirmed so far:

(Just added 2-18!)) Leadership maven and best-selling author Steve Farber

NY Times bestselling author and WGN Radio Host Carol Roth

Lifestyle entrepreneur & founder of Location 180 Sean Ogle

NY Times bestselling author and Human Business Works CEO Chris Brogan

BlissDom events co-founder and Blissful Media Group CEO Barbara Jones

Chief Customer Experience Investigator™ & founder of 360Connext Jeannie Walters

Author of “Social Marketology” & DragonSearch CEO Ric Dragon

Co-Founder and CMO of Copyblogger Media Sonia Simone

Entrepreneur and Glam Media Co-Founder Dianna Mullins

Entrepreneur, Humanitarian and Co-Founder of BlissDom Events Alli Worthington

Innovation consultant & principal of Primed Associates Drew Marshall


Join us in Chicago - sign up now and save $100.  

Hurry, the offer expires on February 28th.

Gender Gap in Retirement Savings Growing, says Study

Women continue to be affected disproportionately by the economic downturn and this is presenting itself through the ever-increasing gap in retirement savings, when compared to men.

According to the eighth annual Scottish Widows Women and Pensions report released on October 22nd 2012, the gender gap in retirement savings has increased by over 10 per cent in one year.

Half of women report feeling worse off than 12 months ago, compared to 45 per cent of men.

When it comes to retirement savings, women are now saving an average of £776 annually less than men for use in retirement. This is drastically higher than the £700 gender gap evidenced in 2011.

For example, if a 30 year old woman keeps up with this annual rate of saving, at retirement age (65 years old), she will have a £29,800 shortfall in today’s money, compared to an equivalent male.

The amount of women not saving anything at all for retirement has also grown since the previous year.

The study was based on a sample of 5,200 adults and showed that more than a quarter (26 per cent) of women are presently failing to save any amount of money for retirement. In 2011, this figure was 23 per cent, three per cent lower than this year.

In contrast, only 19 per cent of men admitted to not saving anything for retirement, said the report.

This disquieting shortage of provision has reverted back to levels from three years ago, rolling back any improvements made in 2010 and 2011.

Women find it harder to save money for the long-term and retirement because of important lifestyle differences, such as having a full-time caring role or being employed part-time, explained Lynn Graves, head of business development at the firm.

This is why it is vital that employers, the government and the pensions industry raise awareness of the gender gap in retirement savings to assist women in prioritising their pensions. Lombard Odier has a specialist occupational pension team that can assist people in planning for their retirement.

Over the last year, the savings rate among women has decreased immensely partly due to the repayment of short-term debt.

A third of women (31 per cent) are putting debt repayments ahead of saving for retirement.

The average amount owed – excluding mortgages – increased extensively from £10,174 in 2011, to £10,922 in 2012.

Within widespread economic uncertainty, many people in the UK are under pressure regarding their household finances. However it is obvious that women are side-lining long-term saving in favour of a more short-term approach, with 42 per cent of women placing living expenses above retirement saving this year.

Further to this, the most popular reason given by 31 per cent of women for saving long-term is to “save for a rainy day”, not to save for retirement.

The perspective of saving for a rainy day shows that women see their savings as a fund to dip into anytime to cover any unexpected costs, not one to be protected for the future to pay for retirement.

On the positive side, women who are already saving for their pension would rather cut back elsewhere if faced with an income drop, than decrease their pension contributions. Just three per cent said they would decrease their pension contributions.

Additionally, 28 per cent of women surveyed are planning on boosting their contributions over the next year.

While women are right to focus on ensuring their debts are managed, alternative sacrifices need to be made to make sure retirement planning is in place. Lombard Odier has recognised expertise in occupational pensions, including tax consultants, actuaries and lawyers to help people make the most of their pension plans.

Is Apples iPhone 5 Worth Upgrading To?

 We live in a society of speed. 

We want it NOW! 

What the heck were we 
doing 20 years ago??

The new iPhone 5 has some new features. Faster Connectivity. Faster Processor. Thinner. Lighter. Better camera. Better display. Smarter SIRI. More Storage choices. And a better battery. 

Nothing REALLY earth shattering. My opinion; if you have the 4 - don't upgrade now. Wait for the 6. If you have a  3, it is worth upgrading for the $200 charge.

 Some people say, if they have a 3, maybe just get the iPhone4s for $99....the answer is no. Spend the extra money and get the 5, for sure!


FYI - ever wonder how much profit Apple is making?

Apple’s basic new iPhone costs the company just more than $200 to make, according to a preliminary component report from analysis firm IHS iSuppli.

The materials in the 16GB model of the phone, the firm said, cost Apple $199 while manufacturing shakes out to about $8 per phone. The iPhone 5’s materials come to a slightly higher total than the iPhone 4S. Andrew Rassweiler, IHS’s senior principal analyst for teardown services, said that the lowest-end iPhone 4S had a bill of materials of $188.

The 32 GB version costs Apple $209 to make, while the 64 GB is estimated to cost $230. With carrier subsidies, the iPhone 5 retails at $199, $299 and $399. While there’s no unlocked version of the iPhone 5 for sale, carriers list the full prices of the device at $649.99, $749.99 and $849.99 without a contract. More info at Daily Herald. 




Iran Wants to Help Facebook Cleanse the World of Porn

Iranian officials are hoping to team up with Facebook in an effort to remove Pages and Groups that feature pornography or are soliciting prostitution. More broadly, the Iranian police force has announced plans to cleanse the Internet of content its country deems inappropriate.

The new tidbit comes from the semi-official Iranian news agency ISNA (via the Associated Press), which interviewed Commander Kamal Hadianfar, the head of Iran's cyber-police. He promised the country will work with Facebook for the new initiative, but did not elaborate on what the plan would entail.

"Pornography is a crime not just in Iran but also in other countries such as the United States," Hadianfar told ISNA, according to a translation by Radiozamaneh. "In 2010, Facebook served as a free domain for criminals, but in the name of God and with the presence of the police over the past 15 months, we have made many significant moves to cleanse social networks, especially that of Facebook."


Good Luck with that!



Read  more.



Using Social Media Tools to Manage your Finances

If you're a small business owner, you're most likely well aware of the importance of utilizing
social media to drive traffic to your website and communicate with your clients. Yet there
are other online tools out there that can help you with the more technical financial aspects
of running a business. Whether you're interested in increasing your capital with short term
investments, researching your competitors' statistics, or streamlining your online banking,
there are networks and platforms that can help you.

Assess your Competition

Learning more about your online competition can help you focus your own marketing efforts
more effectively. Your competitors will include not only those who are competing with
you in terms of search engine rankings, but also in terms of sales figures in your industry.
Using social media can help you identify these competitors. A quick Google search will
reveal who is winning the rankings war and can direct you to their websites to learn more,
but a Facebook business search will direct you to a wider range of businesses selling similar
products.

With access to websites and social networking profiles, you can take a look at your
competitors' customers and their demographics. You can then use this information to target
that demographic you may be missing out on with your own marketing strategy.

Research Short-Term Investment Opportunities

Social networking also leads to new sources of information for investment research purposes.
If you're in need of a way to increase your cash flow for your business, you can turn to a
variety of short term investments. The goal is to make as much money as possible in a short
period of time with the lowest level of risk involved. Money market mutual funds are one
option, pooling the resources of several investors into securities with large denominations.
Look for a mutual fund that allows you to access the money when you need it.

You can learn more about the best options by following financial expert social media
accounts online and reading financial betting  blogs. Trading penny stocks and looking for the best
spread betting offers are other means of potentially making money with a quick turnaround rate. There is a gamble involved in any short-term investment, so be sure to use online research tools whenever possible.

Interact with Financial Institutions

Staying savvy with your finances can also include interacting with your bank on a more
regular basis. Many major financial institutions have made a recent push to become more

interactive. Following your bank on Twitter, Facebook, or other social media sites can help
you learn more about new financial products and promotions. Some banks will offer rewards
for those who recommend their services, and you can receive financial advice while learning
new tips to get you ahead with your banking and investments.

4 Tips for Managing your Ecommerce Business

If you've decided to take the plunge and set up your own ecommerce business, but have no idea where to start, there are many tools available in the market these days to help you. It's always a good idea to find ways to stay on task and manage your business, so that you can keep it moving forward with the highest level of productivity.

1. Make Use of Technology

Because the internet is what enables business owners to run an ecommerce store in the first place, it makes sense to use online advances in technology to manage your shop. To get started with setting up an e commerce website, you will want to use an online platform or website builder. This will provide you with the tools you need, such as web hosting, a secure payment system for customers, a centralized dashboard to organize inventory and even
assistance with marketing. By investing in the proper tools, you will have everything you  need in one spot to help you with your initial setup.

2. Use Categories to Organize Inventory

It's vital to pay attention to layout when you are designing your store. You will be better able
to sell products if you have a website that's easy to navigate. To this end, you can group your
products into logical categories. This will also make it easier for you to manage the shop.
With today's software, you can group your products easily and shift them around as needed
to improve the layout most effectively. It's also helpful to include specialty categories such as
sale items or gift ideas, to entice more customers.

3. Sell with Enthusiasm

A common mistake that new entrepreneurs make is choosing to sell a product based solely
on the fact that they think other people will like it. It's better to start an ecommerce business
based on the premise that you are personally enthusiastic about the products, and think others
will be too. It's always important to conduct your research before you start a new business,
to learn more about your chosen industry and demographic, but aside from this you can
also stock your store with products you have a passion for. These don't have to be physical
products either, if you prefer to sell services or even virtual inventory like apps and e-books.

4. Stay on Task

Organizing your inventory is important, but it's also important to organize your time. You
can set up a daily work schedule with to-do lists, while setting up a system of email alerts or
instant notifications that will let you know when sales have been made. The most important
factor when managing any new ecommerce business is making forward strides on a daily
basis, whether this involves updating your blog content, purchasing new products for your
customers, or reaching out to clients via social media.

Does Anyone Care About your KLOUT Score?


Klout is a San Francisco-based company that TRIES TO  provide social media analytics to measure a user's influence across his or her social network. The analysis is done on data taken from sites such as Twitter and Facebook and measures the size of a person's network, the content created, and how other people interact with that content. The company has been subject to substantial criticism, both for its business model and its operating principle.

Klout scrapes social network data and creates profiles on individuals and assigns them a "Klout score". Klout currently claims to have built more than 100 million profiles. Klout is not an "opt-in" service, but individuals who register at Klout can ensure that all of their social networks are accessed and therefore evaluated in their Klout scores. Klout also builds profiles of individuals who are connected to those who do register at Klout.

Scores range from 1 to 100. Many celebrities are ranked 90-100- because they are believed to be "influencers". Justin Bieber is 100.

There is  a great article in WIRED last month. It examines what Klout can get you, who might be looking at it - and if you should opt out of it.

For me,  for over 6 months it was not tracking my Facebook - so my score dramatically dropped. Even now, it only can back to 51, and we have 12 blogs, 8000  Facebook  friends and 2000 Twitter followers, and our RSS feed is sent out and picked up everywhere - but Klout can not measure all of that.

So is it accurate? Not really.

And you can OPT out.


Will Google Glasses Ever Become Reality?

Project Glass is an effort from Google to develop augmented reality glasses. The concept for these glasses was introduced on April 4, 2012 on a Google+ page. The launch also included a YouTube video demonstrating the possible uses of Project Glass.

 The video is pretty futuristic!  Or is it?   It shows a  man only using his voice and other inputs does things commonly handled by smartphones, such as scheduling meetings, taking pictures, checking the weather, getting directions, and placing a video call. The difference is instead of having to hold a device in your hand, the data you need hovers in your field of view.

People have been saying they are fake. But  Google co-founder Sergey Brin was spotted wearing them in San Francisco by a prominent tech writer, and he even managed to snap a photo of the prototype specs.

Blogger Robert Scoble met up with Brin at the Palace Hotel in San Francisco and, seeing that Brin was wearing a pair of the freshly unveiled Google Glasses, took a photo of the two of them with his camera, which he promptly posted on Instagram and Twitter.

Scoble says Brin wouldn’t let him try on the sci-fi specs, which communicate with the wearer’s smartphone to relay information and turn the glasses into a futuristic heads-up display. However, he did say the glasses appeared to be very lightweight and that they seemed to be flashing info to Brin as they talked. He also said they looked “self-contained,” not requiring other hardware (although a wireless connection to a phone wouldn’t be visible).

Yet in spite of the hype and the fact that in February, The New York Times reported that Google was planning to release such high-tech glasses later this year, not everybody is holding their breath for an actual product like the one in the video.

According to Wired, at least a couple of experts say the technology Google is showing off can’t possibly deliver what the concept video depicted.

“In one simple fake video, Google has created a level of over-hype and over-expectation that their hardware cannot possibly live up to,” said Blair MacIntyre, director of the Augmented Environments Lab at Georgia Tech.

WATCH NOW  AND SEE  PROJECT GLASS!

Facebook Buys Instagram for $1 BILLION

We told you about Instagram in 2011. It was growing like crazy! In January 2011 they had 1 million users. By December that year they had 15 million!  And today they have over 30 million!

Instagram is a free photo sharing application that allows users to take photos, apply a filter, and share it on the service or a variety of other social networking services, including Facebook, Twitter, Foursquare, Tumblr, Flickr, and Posterous. The application is compatible with any iPhone, iPad or iPod Touch running iOS 3.1.2 or above or any Android device running Android 2.2 or above.

What's great about it is that it is very fast – especially compared to Facebook.

With the Facebook iPhone  app, there are 6 screens a user has to go through before a user can actually take a picture. With Instagram, there is one.

Facebook saw this growth pattern and got a little worried. So they bought Instagram. For $1 Billion!

Zuckerberg says, "We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram's strengths and features rather than just trying to integrate everything into Facebook.

That's why we're committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people."






Windows 8 may Bridge the Gap Between PC and iPhone

Who says the PC is dead? Just because Apple is ruling the world with iPhone, iPad, iPod, iEverything.

Microsoft® has announced Windows® 8 and change is coming! Some believe that the PC is dead because we are spending more and more of our time interacting with technology away from our PCs – but Microsoft is responding to this challenge with a dramatically different approach. It was the highlight in Barcelona a few weeks ago when Microsoft publicly released its Windows 8 Consumer Preview, the most recent Beta version of the Windows operating system that is set to release later this year. Many reviewers are already expressing their opinion of Windows 8, detailing the pros and cons, and making predictions – some positive, some negative. That said, there is a definite purpose behind Redmond's latest foray into their future OS.

We have witnessed a clear trend to the "consumerization of IT" over the past few years. And Microsoft is consequently following a path to "unify" its operating system for PCs, phones, tablets and other "smart" devices.    

With Windows 8, Microsoft is firing back against a development that separates everyday usage of iPhones, iPads and other devices from the common IT environment. Finding a common platform on which mobile devices and PC's can interact seamlessly is the name of the game. Certainly we cannot count Microsoft out. They always take a long term approach and usually get it right.

It will be a while before we can be sure whether Windows 8 is the solution to this problem. But for consumers, I expect Windows 8 to be adopted widely and very quickly, particularly on PCs. Following the critical and commercial success of Windows 7, consumers should be hungry for Microsoft's next OS.

Hmmmm.....we'll see......


Google Analytics Keyword NOT PROVIDED



I just noticed this showing up a couple weeks ago in my analytics. My top keywords, usually  # 1  or  # 2, were  saying NOT PROVIDED.

Come to find out Google announced this change in their blog  last fall, stating that “As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we deliver.”

 As internet marketers and website owners, this change has presented us with a new challenge in our quest to determine the health and success of our website in the eyes of the Google.

SO NOW if you use Google Analytics to regularly monitor the popular keywords that drive traffic to your website, you can check with their  Google Webmaster Tools  and you can find the top 1,000 search queries that have delivered traffic to your website in the last 30 days.

For most of my sites I can figure out what the NOT PROVIDED word is - it's a pain in the analytics!

Komen vs. Planned Parenthood

You do realize the importance now, of Social Media, right? 

We have told clients for years, what a powerful medium this is growing into. As of this month, 800 MILLION people use Facebook! They had 600 million last year.  And Twitter has 200 Million users. That's a LOT OF CONVERSATION.

Social Media destroyed 3 decades of brand building in just 24 hours. Komen for the Cure has been rebranded. 

Planned Parenthood made the announcement - and people around the world weighed in with anger, disgust, revolt and wrath! Within 24 hours, people dropped their support for Komen like a hot potato.

Within minutes, both Facebook and Twitter were swamped with pro-Planned Parenthood, anti-Komen comments.  At one point last night, Kivi Miller  did a quick count and found the ratio of anti-Komen’s decision to pro-Komen’s decision to be about 80 to 1 on Twitter.

Their mission blow up aside, they completely failed to understand how the Internet works, how news spreads, how a news cycle works, and the political climate.

(That's another whole story!  The left side - Democrats - are using Social Media at high speed! Speaking out about the Republican's  hourly! You have to admit, the Republicans have no one solid this year!)

But back to our story -   Komen knew they planned to make this decision for almost 1 year.  Their first mistake was they didn’t break the news, Planned Parenthood did with a press release. So right from the beginning they were not in control of the story. The story contained within the press release spread like wildfire on twitter, Facebook, and on listservs of activists.

And there’s absolutely nothing Komen can do to stop the story now. Even if they were to announce that the people responsible for the decision had been fired and the funds were being restored there’s plenty to keep going. And a door has been opened for all sorts of activism that wouldn’t have made an impact just 72 hours ago. New dimensions to this story will surface on their own, or activists will take action to keep the story going.

At the end of  all this, whenever that comes, Komen will be a completely different organization. By changing their mission and stepping into a political debate unprepared, they will have had their future written for them by others.

We live in a transparent world people!

CONTACT US

My name is Derrick Sorles and my partner is Michael Snell. We are blog coaches and consultants who can help with your Internet marketing strategies and business development needs on a fee for service basis. At present, we're focused on business development and Web 2.0 strategies for clients utilizing new technologies (blogs, podcast, video podcast) and other social media networks to drive their Web traffic, facilitate online communities and conversations and build a brand/Web presence.

We coach clients on understanding the impact of these new technologies to their business and the importance of first mover advantage and organic SEO and keyword search discovery over their competitors.

I AM AN EXPERT. Don't be duped by some who claim to be experts. I have over 25,000 hours of experience, I have case studies, and I have satisfied clients who will tell you my strategies WORK!



PH -(773) 878 - 5323


Strategic Internet Marketing Business Coach and Consultant, Web 2.0 Strategist and Blog Coach, Social Media Evangelist, Blogger, Entrepreneur, Speaker, Trainer and Certified Group Facilitator.

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Is Your Site Attracting Organic Search Visits?





I hope you are measuring your site's traffic. I was talking with a client the other day and asked, "so what keywords are people using to find you?"

And the client had a glazed look on his face.  Then  I asked, "Do you know how many unique visitors you are getting a day?  or a month?"

And the client had no idea.

So installed  Google  analytics into his site and followed up 30 days later.

It appears he is getting 5-10 unique visitors a day - but, almost all the traffic is direct hits
(meaning they  already know the client and his business  or were referred to the site, from his main website, business card email signature.)
5%  were coming in by way of pure organic search. That's not good.  That means he is losing, at the Google game.
The "findability"  game.

We have 12 sites.  All of our  sites  attract  70-80% of all my readers, from pure organic search. That means they find me in top Google searches, for the keywords I want to be found for.

Last month my 12 sites came up for  over 150,000 different keywords. THAT's how people find YOU. Not paid place placement. Not paid search.  Pure ORGANIC search.

Organic describes a search that returns results by indexing pages based on content and keyword relevancy.
This is in contrast to listings ranked based on who paid the most money to appear at the top of search results.
Sometimes this is called "pure" or "natural search" as it is supposed to be "untainted" by commercial payments or bids.

If people thought their searches returned nothing but a bunch of advertisements, they would stop searching.
For that reason these organic listings are pure, or at least the search engines want us to believe they are pure.

Google has been praised heavily for returning what many have deemed the most relevant search results while
keeping their revenue stream clearly isolated from the organic listing results. As time passes though pressures
have degraded Google's search relevancy.


If your site is set up properly, you do your posts properly, position your posts for Google search, THEY WILL INDEX YOU! And you will ATTRACT readers.


SEO Tips to Improve Organic Rankings
There are many stages to achieving great organic listings.


 - Scope out the competition to see how competitive your keyword landscape is.

 - Decide what keywords you want to use prior to making your site (and before each page), and include them in your meta tags , page copy, page title, and file names when possible.

 - Your site should be easy to navigate and search engine friendly.


 - Submit your site to the directories - and share your site link in Social Networks.

 - Build a linking campaign. (Link building is the single most important step to EFFECTIVE SEO.)





If you are not getting at least, at the very low end 50% of your traffic from pure organic search - you are doing something wrong.

Get Help!!


MALWARE REMOVAL and Google Blacklisting



Yesterday afternoon,
I found out one of our sites was hacked somehow  and  a malicious script was somehow "injected" into our site - causing Google to blacklist us and  warn readers  NOT TO ENTER our site.

Traffic plummeted.

After doing some research, I could not locate the problem. I am not a programmer. Someone told me about  SUCURI.  For  $89  they claimed they could fix the problem, remove the bad code and monitor my site for the next year.

Skeptical -  I paid the $89.  On a Sunday morning, within 2 hours - they cleaned the site and I was able to re-secure it with new passwords. And they have submitted us with a clean bill of health to Google.

If you EVER have an issue - we HIGHLY RECOMMEND  Sucuri!







Protect your sites

with Sucuri!
Web site

MALWARE removal!

IT WORKS!
We have used it!!


Facebook Accounts Hacked with Porn and Violence

In the last 2 days, my Facebook pages have been filled with pornography and violent images!

Facebook denies there is a problem.

Indian users accounts seem to be getting  hacked. While the company has denied any such issue, the users are confused whether to stick to Facebook or not. There were reports that indicated that some of Indian users reported their accounts being hacked with pornographic and violent images being sent on their name to others.

This is what I found out yesterday. One of my "friends"  commented on hacked image. Porn or violence.  The next person that comments, gets the virus, and so on, and so on.  If you see one of these  images - DO NOT COMMENT. Click REPORT IMAGE .

Facebook  asserted that they are committed to protect the privacy of users and there is no compromise on it whatever be the case. -  This is BS. 

Even a media report confirmed that nearly 200,000 Facebook users were facing such problems, but the company seems to be in denial mode since the report struck the company.